Associate - Account Management (Campaign Specialist)

Job Description

Key Responsibilities

• Guide media and creative strategy, planning, and implementation of campaigns to deliver against Key Performance Indicators
  • Outline and oversee measurement strategy, tracking, and results delivery
  • Identify optimization opportunities for improving performance.

• Managing campaign pacing and performance through meticulous data analysis
• Distilling data to provide weekly/mid-campaign/end of campaign reports, with actionable takeaways that clearly demonstrate our value proposition
• Advising on targeting strategies to deliver on client goals
• Creating strategic media plans with Sales Executives, to enable strong performance at launch
• Refining optimization and reporting processes and workflows to gain efficiencies
• Applying key learnings for wider team trainings and help define campaign benchmarks 

Key Requirements: 

• Highly proficient in campaign management – execution and delivery.
• Strong analytical and data handling skills
• Excellent organizational, interpersonal, and communication (written and verbal) skills
• Ability to deal with ambiguity and work cross-functionally with a wide range of employees with different skill sets
• Operational Knowledge across digital platforms – Google Ad, Google Analytics, Taboola, Outbrain etc.
• Good to have knowledge of optimizing campaigns on Programmatic or Native platforms

Basic Qualification: 

• Any Bachelor’s degree is must, MBA 
• 0-3 years’ experience working in online or digital advertising industry