Platform Lead - Tyroo Leads
Posted 3 weeks ago
About Tyroo & CJ Leads
Tyroo is building Asia’s leading adtech infrastructure, powering growth for global publishers and marketers. Through our strategic partnership with CJ, we are scaling CJ Leads, a CPL-first platform enabling brands across BFSI, Auto, Education, CPG and other high-value verticals to acquire quality leads at scale.
Role Overview
We are looking for a Platform Lead to take end-to-end ownership of CJ Leads execution across India and Southeast Asia. This role is for someone who is hands-on, analytical, and publisher-connected - able to design customer journeys, deliver CPL campaigns with precision, and rapidly scale both demand and supply.
Job Description
Key Responsibilities
Pre-Sales Solutioning
- Support Sales with solution design: pricing, volume estimation, and funnel build.
- Translate client KPIs into executable campaign journeys.
Demand Support
- Work with client teams to identify CPL opportunities in BFSI, Auto, Edu, etc.
- Track pipeline targets and ensure supply alignment to deliver volumes.
Supply & Publisher Development
- Onboard publishers for CPL programs (web, app, fintech, creators, DSAs).
- Activate emerging supply categories: fintech apps, social creators, offline lead digitization.
- Manage publisher incentives and relationships to secure fast volumes.
Campaign Delivery & Ops
- Run campaigns on CJ attribution/tracking + LMS + landing page tech.
- Monitor campaign health, optimize performance, and maintain lead quality.
- Ensure fraud detection, compliance, and cost efficiency.
Ideal Candidate Profile
- 4-6 years in lead generation / affiliate marketing / CPL campaign delivery.
- Hands-on with BFSI, Auto, or Edu CPL programs.
- Publisher relationships across affiliates, aggregators, fintech, or creators.
- Familiar with campaign tech: attribution platforms, landing page/LMS tools.
- Analytical, operationally strong, and comfortable working lean.
- Hungry to grow into a P&L role with exposure to India + SEA markets.
Why Join Us?
- Work on a high-growth CPL product backed by Tyroo + CJ.
- Build direct supply relationships and see immediate campaign impact.
- Exposure to regional markets (India + SEA).
- Fast-track career path into business leadership.
