Publisher Business Development

Job Description

Key Responsibilities

• Publisher Acquisition & Activation:
  Identify, evaluate, and onboard new publishers across key verticals and geographies (especially APAC). Ensure timely activation and early performance success.
• Relationship Management:
  Build and manage strong, long-term relationships with existing publishers to drive engagement, retention, and consistent campaign delivery.
• Campaign Coordination:
  Share campaign details, performance expectations, and payout models with publishers. Ensure alignment and address any delivery issues promptly.
• Reporting & Optimization:
  Monitor daily campaign performance and share insights. Coordinate with internal teams to resolve tracking issues, improve delivery, and manage discrepancies.
• Brief Management:
  Collect quotations from publishers for incoming campaign briefs and compare proposals based on performance potential and cost-effectiveness.
• Cross-Functional Collaboration:
  Work closely with account managers, tech, and finance teams to ensure smooth execution, validate data, and track payments.
• Compliance & Quality Control:
  Enforce fraud-prevention measures, validate traffic sources, and ensure adherence to clean and compliant traffic practices.

Requirements

• 4–6 years of experience in affiliate marketing, with a focus on publisher development and campaign management
  
• Proven experience working across multiple publisher categories including:
  
  • Coupon/Deal Sites
    
  • Rewards/Cashback Platforms
    
  • Content Publishers/Bloggers
    
  • Email Marketers
    
  • DSA Networks
    
  • Sub-affiliate Networks
    
  • Media Buying Partners
    
  • Toolbars & Extensions
    
• Solid understanding of affiliate campaign models: CPC, CPS, CPL, CPI, CPA etc.
• Familiarity with tracking and attribution platforms such as:
  
  • Mobile Measurement Partners (Appsflyer, Adjust, Branch)
    
  • Web analytics tools (Adobe Analytics, Google Tag Manager, etc.)
    
• Strong analytical and communication skills
  
• Ability to work in a fast-paced, data-driven environment
  
• Experience managing affiliate programs across APAC is highly preferred