Lead COE - Native Business
Posted 4 days ago
Get to know us:
We are Tyroo, a leading AdTech platform for growth headquartered in Singapore, with teams and partnerships spanning China, South Korea, India, Vietnam, Indonesia, and Singapore. For the past two decades, we have been the preferred entry partners for global internet companies aiming to grow in Asia. We currently partner with major internet companies such as Outbrain, Criteo, Pinterest, and CJ, through exclusive monetization or technology relationships.
Are you ready to join a fast-growing, hyper-focused company building the largest AdTech platform for growth in APAC?
Core Purpose:
To create a positive impact in the world by helping businesses scale anywhere, be more successful, compounding wealth and generating resources for communities they serve to experience dignity and respect.
Job Description
Role Description:
In this role, you will play a crucial role in managing and expanding our portfolio of high- profile clients in the different sectors. The role will be responsible for overseeing global campaign strategy and execution, managing a team, and ensuring excellence in client servicing, ad operations, lead generation, and media buying. Your extensive expertise in performance marketing and client management will drive success and growth for both our clients and our organization. The candidate will take a consultative approach in developing a deep understanding of their clients’ marketing objectives, organizational mapping, motivations of key stakeholders, and competitive landscape, in order to develop and execute on program expansion plans. The candidate will effectively communicate and manage deliverables across internal, cross functional teams.
What you will do:
- Develop a deep understanding of partner platforms and align our solutions to their capabilities and goals.
- Build and maintain strong, long-term client relationships, ensuring high satisfaction and retention.
- Lead strategic planning and execution across media buying, programmatic campaigns, and lead generation, with a focus on global markets.
- Manage the end-to-end customer lifecycle, from onboarding to renewal, ensuring timely and successful delivery of solutions.
- Monitor and report on campaign performance, aligning with ROI and KPI targets.
- Own quarterly and annual revenue targets; collaborate with sales and leadership on planning and forecasting.
- Drive innovation and continuous improvement through operational excellence and process enhancements.
- Mentor and lead a high-performing team of account managers, fostering a culture of accountability and growth.
- Represent the company at industry events, conferences, and client meetings, offering thought leadership and market perspective.
What you bring to the table:
- 10+ years of experience in performance marketing.
- Proven expertise with ad tech and Programmatic platforms.
- Proven track record of managing large, complex client accounts and relationships.
- Solid understanding of media metrics and strong analytical skills to interpret and act on campaign data.
- Proficiency in media planning, campaign setup, tracking, and optimisation.
- Excellent negotiation, communication, and presentation skills.
- Ability to work independently and collaboratively in a fast paced, deadline driven environment.
- Excellent verbal and written communication skills.
- Strong analytical skills and data-driven thinking.
- Demonstrated leadership skills with experience in managing and developing teams.
Job Summary
